Select artisan roasted Spanish peanuts with chili

Customer

Pakal ® Services and Products Operator

Industry

Food – Snacks – Drinks

Scope

Brand design and identity, corporate branding, architecture, brand and packaging design, web development, digital marketing and social media content strategy.

Chiapas Peanut

Pakal is a Mexican Chiapas snack brand that seeks to satisfy its consumers by offering high-quality natural products. It has a line of products for sale in some soccer stadiums in Mexico.

Its main products include homemade potatoes, pickled potatoes, rin, pork rinds and popcorn.

After 10 years in the snack market, the need arose to serve a specific market niche with gourmet products, with premium quality. Pakal Selecto was born - a line of gourmet snacks made by hand.

The Challenge

Build a packaging design for the new line of Gourmet snacks, handcrafted under the best care, 100% of Mexican origin, special selection of height, natural and of great quality.

The Solution

We developed a competitive brand strategy and architecture for "Pakal Selecto", carefully selecting Chiapas peanuts, with a slow, artisanal roasting process, mixed with tortilla, salt, chile de árbol and spices, which make this a completely natural and gourmet peanut, preserving its original consistency, allowing you to taste it without having to peel it.

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