Alex Saha breaks paradigms in organizations and work cultures, promoting competencies and skills to build a culture of credibility and congruence between what is done and what is said.
We embarked on an unprecedented project in the Mexican market: to be part of a paradigm shift in the mentality of the entire professional chain. After an extensive benchmarking exercise among the brands of the most relevant public figures in the market and analyzing the valuable insights obtained from their social networks, we defined that truth is the power of honesty, a truth communicates, builds, transforms, challenges what we are, what we feel.
That is why we seek to reveal a brand that dares to tell the truth, as it is born from the search to do things in a different way, because Alex Saha speaks directly, with the truth and willing to make a difference.