Sport Intelligence Beyond Business

Customer

Alex Saha ®


Industry

Sports and Corporate


Scope

Brand name and concept, brand identity and strategy. Social media management, landing page development and design.

Challenging hunter of realities

A free-spirited human being who works without limits to become a reference, spokesperson and leader in the development of new work cultures through his greatest passion: Sport.


Sport has the power to transform the world. “Strive for Greatness”

The Challenge

Build a brand to position Alejandro Salazar Haro as a benchmark in the management of institutional relations, promoting paradigm shifts and new work cultures in organizations through sport.


Analyst, strategist and reality hunter with extensive experience and knowledge of communication as well as human capital in companies.

The Solution

Alex Saha breaks paradigms in organizations and work cultures, promoting competencies and skills to build a culture of credibility and congruence between what is done and what is said.


We embarked on an unprecedented project in the Mexican market: to be part of a paradigm shift in the mentality of the entire professional chain. After an extensive benchmarking exercise among the brands of the most relevant public figures in the market and analyzing the valuable insights obtained from their social networks, we defined that truth is the power of honesty, a truth communicates, builds, transforms, challenges what we are, what we feel.


That is why we seek to reveal a brand that dares to tell the truth, as it is born from the search to do things in a different way, because Alex Saha speaks directly, with the truth and willing to make a difference.