Add more flavor to your dishes with the new line of El Yucateco habanera and seafood sauces.

Customer

El Yucateco ® Sauces and Condiments


Industry

Alimentaria USA – Sauces


Scope

Design of new packaging and label architecture. Visual adaptation for habanera and seafood sauce lines. Line extension for the US market. Photography and production of materials with food styling.


The Yucatecan Sauces

Company founded in 1968 and established in the Yucatan Peninsula, in the Southeast of Mexico, pioneers in the production and export of spicy habanero chili sauces, as well as a variety of traditional Mexican condiments and syrups.


El Yucateco products have a national distribution center, in addition to being recognized in Europe, Asia, Oceania and the Middle East, being a globally recognized industry.

The Challenge

Expand the line of hot sauces based on habanero chili with new fusion recipes and tempting flavors with other chilis and main ingredients.



Develop 6 architectures and label designs with unique flavors El Yucateco:



  1. Pineapple and Habanero Hot Sauce
  2. Coffee and Habanero Hot Sauce
  3. Habanero Ghost Hot Sauce
  4. Chiltepin Habanero Hot Sauce
  5. Red Spicy Seafood Sauce
  6. Black Seafood Spicy Sauce



All of them for the export market adapted to the English language, considering all the necessary guidelines and requirements.

King of Flavor Since 1968 ®.

The Solution

We proposed to maintain certain basic identity guidelines that are currently recognized worldwide in the brand. For El Yucateco®, the differentiating factor was to respect its essence as the purest and most flavorful hot sauce, highlighting its brand front and center.


At Brújula, this brand idea inspired the new line of hot sauce labels. We highlighted the fusion of ingredients with a photographic style focused on the novel and daring combination of ingredients, emphasizing the dynamism with modern textures and gradients in the background, achieving an attractive label and packaging architecture, ready for sale in self-service stores throughout the United States (USA).


We unveiled an innovative label that allows us to clearly differentiate the distinctive flavor of each variety and adapt the personality to the rest of the El Yucateco® Salsas.