UNISO, open and distance education for the 21st century

Customer

21st Century University

Industry

Education

Scope

Brand consulting and strategy

Performance marketing y social media ads

Content marketing and paid advertising

SEO and positioning

21st Century University

UNISO is a modern higher education institution based in Guadalajara, specialized in the distance education model, which, as is known, is based on new information technologies and new learning methods to provide university studies and higher education in general.

They offer educational services virtually and remotely, it is a valid option for you to achieve your goals, they have a school design so that their students do not need to travel for this reason, not even to complete their graduation process, in addition to having affordable tuition fees that adjust to economic possibilities.

The Challenge

The Western Institute of Higher Education and Cultural Promotion, AC, approached us to find out the reasons for the dropout rate of its students and the low demand for enrollment in the open and distance education model.

The challenge was to understand the process of recruiting and retaining students in order to propose an internal communication strategy with the educational staff as well as with the students.

The Solution

Until a few years ago, in companies, the role of marketing had evolved from advertising to generating leads. Today and in the future, the role of marketing is and will be to close sales and with UNISO we have achieved this year after year with a digital visibility strategy, communicating the advantages of the educational offer, generating trust and with extreme care in the process of generating demand, capturing and following up on leads with a measurable and optimal commercial process for a successful sales closing. We designed and executed the redesign of their brand identity, website and digital campaigns.