Select variety of freshly delicious seafood

Customer

Sermar ®

Industry

Food – Frozen

Scope

Brand design and identity, brand consulting and strategy, web development, digital marketing, performance and social ads.

Sermar

Food operator freshly delicious each of its frozen products such as shrimp, octopus, fish, salmon, lobster, tuna, marlin among many others.

In the restaurant, hotel and food service industry nationwide, SERMAR has become a benchmark for frozen seafood thanks to its controlled quality, service and customer care.

The Challenge

SERMAR came to Brújula a few years ago as one of our clients who wanted a redesign and brand refresh, because they realized that their direct competitors were growing with a renewed and fresh image, so they did not want to be left behind.

Together, as a family business, they decided that it was an opportunity to evolve, keeping their name but reinforcing the key concepts of their narrative.

The Solution

We created the new identity of Sermar based on the idea "Freshly Delicious", reinforcing the products directly from the sea, the lighthouse, the boats, schools of fish and other elements that give meaning to this great family.

The brand's distinctive seal, together with the lighthouse, evokes grandeur, light and projection of its wide reach and national distribution of frozen fish and seafood.

In this process, we discovered SERMAR's true vocation to reveal it to the world, and we learned that its main strength is the purchase and distribution of each of the seafood they handle, with a presence in a significant part of the country with more than 50 routes of its own with highly equipped equipment, maintaining the cold chain at all times and excellent logistics for its customers.