Building

the future

Customer

GAGSA Civil Engineering SA

the CV


Industry

Construction and Architecture


Scope

Name development, brand identity, positioning, corporate branding strategy.

Gagsa Construction Company

This company was created on December 20, 2011, in the city of Morelia, Michoacán, with the purpose of carrying out civil works, urbanization, construction and projects in both public and private works.


Specialties:Scope of the registered Quality Management System, applies to: Tendering, planning, construction and delivery of civil engineering and building projects, for the private and public initiative

Mexican company, developed in the field of construction, planning and consulting of civil works projects for the benefit of public and private companies.

The Challenge

Develop a new positioning, name and logo with greater personality and identity for a construction company with extensive experience in civil works, building, urban development and industrial warehouses in Morelia.


For the construction company with extensive experience and certification, a change in vision and business model required a rethinking of its corporate identity.


An evolution of this magnitude required a review of its name, graphic identity, positioning and brand narrative, in order to demonstrate its construction capacity and diversity of services.

The Solution

Gagsa's symbol honors its legacy with the distinctive letter "G" of the GARCÍA surname, and also evokes a 3D structure that integrates the residential and architectural approach, represented through both geometric figures.


The new brand was therefore meant to represent its essence, evolution and impact for the future, not only as a company but also as the greatness of its works. Based on the concept of "architectural modernity", Brújula created an identity that reflects a world-class company with a now diversified and elegant offering.


We also developed a strategic communication plan, as well as 3 logo applications, derived from the same identity concept. Its launch took place in June 2023 in Morelia Michoacán.